Do you shop over the Internet or by catalog? Great... but know your rights!
What are Your Rights?
Two main principles govern the method of sale: (1) you must be provided accurate and adequate quantity information so you can make a price and quantity comparison, and (2) the quantity must be represented accurately so as not to mislead or deceive you. These principles enable you to make value comparisons.
Maybe you have joined the new wave of consumers who shop by catalog or over the Internet (indirect sales). Maybe you continue to patronize your favorite store (direct sales). Regardless of how you shop, laws govern the method of sale to enable a consumer to make value comparisons. "Indirect sales" are all forms of sales where the customer is not physically present to make the purchase. That includes Internet or on-line sales, catalog sales, and even telephone and fax sales. And while you cannot physically examine the product in an indirect sale, the laws still apply.
But sometimes that comparison is difficult to make.
Do you want to buy a basket with four flavors of popcorn, butter pecan cookies, sugar cookies, frosted Bavarian pretzels, caramel chocolate turtles, sour stars, and a tin of honey roasted peanuts ($49.95)? Or, do you want to buy a Jumbo Sampler with two kinds of popcorn, spicy peanuts, Bavarian candied pretzels, sour stars, caramel chocolate turtles, and chocolate coins ($39.95)?
In these examples the consumer has no way to determine the best value or the quantity of what he is actually buying. The ingredients are similar, but what makes one basket worth $10 more than the other basket? The value depends on accurate and adequate quantity information. The consumer is unable to make a wise decision, since the quantity is not given. The advertising does NOT comply with the laws for method of sale.
What Should You Be Aware Of?
- Advertisements that state the quantity as "approximately" or "about." This description is misleading.
- Advertisements that describe a product by size such as "jumbo" or "large" or "giant." Everyone has a different perception of such terms.
- Advertisements that state how many people the product will serve (feeds 25). This statement is misleading because different people consume varying amounts of food and serving sizes are unique to each individual. Statements of servings are not adequate as quantity declarations.
What Can You Do to Be a Smart Consumer?
You need to know the net weight and the unit price of the product you are buying. A random weight product has no set or fixed weight. The weight of a turkey is random since the weight varies according to the size of each bird; however, a 10-oz can of green beans is a standard package since the manufacturer packs every can with 10 ounces of green beans.
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